RAEC Marketing Committee 2020

The second RAEC Marketing Committee was hosted online on November 2–3.

The meeting started with a discussion related to market analysis and market trends, presented by RAEC Executive Director Viktor Svintsov.

The Committee was composed of three units. The central and logical topic of the meeting was marketing in the times of pandemic. The Association participants spoke of the challenges marketing departments faced, and discussed successful case studies implemented since March 2020, promo campaigns, and new trends.

An important point of discussion were customer segments and methods of working with databases.

Marketing specialists also sent a query to RAEC on those issues that would be important and interesting to implement together throughout the Association.

Following the meeting, the marketing activities of the Association's companies increased significantly.

Why are RAEC Committees important? They provide the opportunity to openly compare your work with the work of colleagues from RAEC using well-defined common indicators, exchange experiences, and adopt new ideas.

Based on the Committee performance, the organizers decided to hold the meetings quarterly.